Faced with new consumption habits, the French model of very large surfaces born in the 1960s must reinvent itself urgently.
Under the watchful eye of the financial community, Carrefour must publish, on Wednesday, October 18, its turnover for the third quarter, the day after that of Casino. Analysts expect a difficult quarter, once again marked by fierce competition on the French market between brands. There is no doubt that the revenue generated by hypermarkets, one of Carrefour's historic formats, will be scrutinized, as this model is out of breath. Moreover, if Casino announced Tuesday, October 17, a growth of 1,9% of its turnover, to 9,2 billion euros in the third quarter, it is largely thanks to the good figures of its e-merchant Cdiscount (+ 18,4%), because the development of hypermarkets remains anemic (+ 0,8%).
According to data from the research firm Kantar Worldpanel, hypermarkets, all brands combined, have recorded growth of only 0,3% in their turnover in the last three years. At the same time, the overall market grew by 3%, the format known as "proximity" by 7%, and the drive model - where races ordered on the Internet are delivered in the trunk of the car - 40%.
http://www.lemonde.fr/economie/article/2017/10/17/a-bout-de-souffle-les-hypers-en-quete-d-un-nouveau-modele_5201955_3234.html
This announcement is after all very important because it allows us to demonstrate that we are indeed at the dawn of major economic transformation.
The hypermarket model was born in a context of strong economic growth and has not stopped developing since.
This one was characterized by the phenomenon of economic coalescence, forming monopolistic companies that we all know and in which everything could be bought and sold, from the pair of socks to cakes through credits or trips abroad ...
The questioning of the model in favor of smaller entities corresponds to the notion of selection r / K:
https://fr.wikipedia.org/wiki/Mod%C3%A8le_%C3%A9volutif_r/K
The competition of the web coupled with the drop in purchasing power and the increase in prices at the pump * lead to the creation of an economic era unfavorable to the dinosaurian system.
Logically layoff plans (massive it goes without saying!) Should emerge in the years to come.
* It is worth remembering that the existence of its gigantic merchant warehouses is consubstantial with the automobile and its preferred energy: petroleum.