Honestly if you want to reach the general public it will be necessary to avoid this term, the friends of nature, everyone understands, econology is a bit scientology, we wonder what is hidden behind this term and its followers and then the word sounds bad and is subject to puns.
We respect your approach and thank you for your advice, but when you have participated for a few weeks in forums, you will see that we are not really anything of a sect.
Certainly, certain opinions are sometimes disputed, even frankly torpedoed, but you will see, we evolve entirely freedom in econology which is the contraction of economy and ecology. There is no doctrine, no guru, nothing but very nice people who want to wet their shirts a little.