Sustainable Development Week
A way to encourage citizens, communities and businesses to change their habits to save the planet and the climate.
The concept, which emerged from the 1992 Earth Summit in Rio, seems to be better known to the general public: it is about combining economic growth, social progress and environmental preservation.
“In 2002, only 9% of French people were aware of this concept, today 50% say they know the word and 40% can give its definition. The term has indeed entered common usage, ”said the Minister of Ecology, Nelly Ollin. "The theme is beginning to take on meaning," recognizes Christian Brodhag, interministerial delegate for sustainable development. The latter admits more "skeptical about changes in behavior" that this week of events, organized for the fourth consecutive year, brings about.
In this case, nearly 1400 initiatives, double the number from last year, were selected.
We will thus find exhibitions, open days, a series of conferences and symposia and field actions: promotion of the bicycle or water savings in car washing, labeling "sustainable development" in villages of less than 2000 inhabitants. All of this will be supported by a campaign of radio and television spots, and the distribution of posters and brochures on daily "civic gestures", one of which, in Babar colors, is aimed at 4-8 year olds.
MEDEF (employers) occupies the field by launching a guide of a hundred good practices for businesses. More and more of them are communicating on sustainable development.
The Ministry of the Environment is considering the possibilities of extending the "energy label", already applied to cars and household appliances to other products. Purpose: to report their value in carbon dioxide (CO2). For example, counting and displaying greenhouse gas emissions on a tray of strawberries imported from the other side of the world out of season. Until then, "consumers should be responsible," said the Minister of the Environment.
Ethicity, a consulting agency for companies in the area of sustainable development, carried out a survey on the state of mind of French opinion on the file, by interviewing in March 4500 representative people. One in two "feels concerned about the state of the planet," says Ethicity. 83% indicate that they have become aware of their power of action through their purchases. And more than 20% think that we should simply consume less ”. If nothing addresses these concerns, warns the agency, "we run the risk of seeing the biggest consumers opt for growth."