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Google SEO: it becomes SEO Google Gogole? Friendly user of the user Feindly?

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Active as a Webmaster for more than 15 years, I start asking myself a lot of questions about the relevance of Google's SEO (called "Google SEO"). Here's an article about Google's Search Engine Optimization (SEO), which seems to be "going crazy" at the moment ... at least in French in the text.

When I probe my entourage, many tell me that in recent months, they have more and more difficult to find relevant results on Google and we must look deeper and deeper to no longer fall on the results of shit ".

What is a shit result? A futile page that does not fit into the details of a subject, and that even once has nothing to do with the subject, (see examples below). These are often sites with commercial connotations whose referencers (made by "small" Africans, Indians see Chinese ...) have certainly abused SEO techniques and Google has not been able to detect and counter them. We pay perhaps today the penalty algorithms of the genus Panda, Pinguin, Google's Pigeon (the specialists will follow) etc ... finally too much optimization kill optimization? Or Google, too much to diversify, has turned away from his core business? Perhaps? In any case one thing seems certain to us: today, no one understands the functioning of Google version 2016 and those who claim to know it are not ... good commercial! By dint of too much want to remain a "black box" and lack of transparency on its research methods, Google seems to go to suicide ... at least for its part "search engine" ...

Some analyzes from reflections of this topic: Google he gets mad?

Listing of current Google defects via some examples we've seen (there are probably many others):

  • On the news: most front pages of sites are now major media sites (mainstream newspapers, TV ...) and that (re) pump continuously and mutually the same information (often copied / pasted AFP ) with very little work and thought even less of investigation ... ..a simple search sufficient to realize and independent blogs whose analyzes are free and often more relevant than those of the Main Stream Media have really their place at Google
  • Redundancies on the same domain name, before Google did not give a single result in the same field on the first page, and this time finished and heavily leaden appropriateness and timeliness of research! Example Image:
  • google mobile CiciThe short words called "separators" ("of", "of", "the", "the" ... etc) ... were not supposed, historically, to change the Google results (and that's logical!), It's has become wrong, see the example above, which also has a temporary bug that gave no results and when there are results: the relevance is bad, 3 of the first links being commercial paramotor schools while the term of the research is pure scientific!

google fail 2google fail

  • And the more "beautiful" for the end: Google TRUNKS and TRANSFORMS THE WORDS you type. Excuse me, but it becomes big no matter what (or not, see conclusion)! The example below shows that Google, of its own sandstone, equates "wing" with "island" (which moreover does not exist in French since it is island ...) ... and again on a research with connotation scientist gives a "banking" result that has nothing to do (but let's admit that the search terms were very "short": I was looking for the lift rate, Cz, of a wing of a glider model: the K8 )

Google Gogole

Conclusion? But what happens ... but what happens at Google? (Unknown inside)

Difficult to objectively answer the question, I'm not Google engineer! Even if I was I began to have serious doubts about Google's ability to understand himself: there 200 incoming parameters into account in the Google SEO so imagine having to solve an equation to 200 unknown to human mind ...

I can only make assumptions!

One can ask whether there is a will behind this decline in relevance or whether it is simply the engine that is technologically surpassed (by over-optimization, too many bad sites, a willingness to let too many diversity, too simple ... etc etc ???) ... the second assumption is understandable, the first is much less.

If I were Google and I wanted to enter into economic war with foreign powers, it would be very easy to damage the results voluntarily, we could estimate the lost time (thus GDP) not quickly find information on to professional use (information that was before a few clicks). This is a hypothesis, certainly a little paranoid and unlikely, but that is compatible with the concept of technological monopoly Google has ...

That's why we titled the Friendly User to User Feindly (feind = enemy in German).

Google is no longer my friend!

The historical phrase "Google is your friend" may be redefining ... at least currently, either Google continues to shit or he pulls himself together ...

Finally, some major media talk about these failures leading global search engine failures we think pretty serious ... For now we have found that on the terms in French ... remains to be seen if this concerns the entire search engine (to be continued ... here or elsewhere ...)

Thank you for your comments below or on the corresponding topic of forums: Google decline of performance, he loses it?


8 comments on "Google SEO: Does Google SEO Gogole Become? From Friendly user to Feindly user? "

  1. Hello,
    Being amateur webmaster I focused my SEO strategy on the content and the relevance of it. Right now, the easiest to get on a query to the proxy. Thus we get a text semantically close and fuller, Google understand that treating the subject. So we are left with lots of virtually identical texts in the search results.
    But that will change one day.
    You can also make 'top', it works too.
    For the rest, I did not mind.

  2. I also wemaster since 20 years, and I did a thesis on the search engines (before the arrival of Google) I think the reality is that the core of Google algo, linked to number of backlinks, was flawed from the start because it was easy to counterfeit the paying people to create links in one way or another. 15 years later we still have the same problem, and 199 other criteria are there only to give the illusion that there is something else. But there is no robot capable of evaluating the relevance of the content of a page. The backlink uses the competence of human to do so. This is why Google is not going to find a parade. But all is well for them: they have a monopoly, and the positioning of the sites is bad, most owners are forced to pay for google pub back in first place ... This enables big eliminate small. This is what is happening right now. A real massacre that started already since years ...

  3. Would it be possible to change your title, please?
    "Gogole" is the contraction of "Mongol", a qualifier today offensive and derogatory for people born with trisomy 21 and in the same way as when used to describe something else (here Google) negatively. Also, it would be nice to change. Thank you !

    PS: by the way, very interesting article.

    1. Dear Claire,

      The use of the term Gogole was above all a humorous word game with the Google name ... It was not our intention to be offensive with anyone. It must therefore be taken at the second degree.

      The Mongols are the inhabitants of Mongolia, for the trisomics they are Mongolian.


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