Reconfinement and the Covid crisis: the end of consumption? Changes towards a greener world

La Coronavirus crisis does not have all drawbacks. We are still masked, of course, but nature has been breathing a little better since the start of this crisis! The coming economic crisis will wreak havoc on our income, our lifestyles and our way of consuming. Perhaps this is the beginning of the end of anthropogenic consumerism… or at least the end of the beginning? So What? Isn't it high time to return to more responsible consumption? Has a way of life more in line with the preservation of resources and the climate while respecting future generations? Isn't it high time to stop finding your "happiness" in narcissistic overconsumption which ultimately brings meager and ephemeral personal satisfaction? Overconsuming to be "happier" is what we call "consomlation" (consuming for comfort). Learning happy sobriety, rather than mourning over lost income and purchasing power, will certainly help limit people's unhappiness during the coming economic crisis.

This is all the more true since the long awaited post-coronavirus risks never existing and of turning into a permanent coronavirus counterpart. Indeed; more and more people believe that Covid will become endemic. There is still time to change… the accumulation of wealth should no longer be a goal!

Novethic gave an overview of the positive actions for the environment already acquired since the beginning of this crisis.

The return of confinement is a hard blow for all French people and Europeans. In the spring, we believed in a “world after” but our hopes seem to have been dashed. Let's raise our heads! Thanks to the many calls to change models, the lines have shifted in recent months: China is committed to the climate, the food industry is becoming more economical, Mercosur is rejected… There are "reasons for it". believe ”! Overview of positive changes for the environment since the Coronavirus crisis

La carbon neutrality in China, Japan, South Korea

Three of the largest economies are committed to the climate. China, Japan and South Korea have just announced a goal of carbon neutrality, in 2060 for the first, in 2050 for the other two. This is no small commitment for countries whose economies rely heavily on coal. For example, China's electricity mix is ​​based on 62% coal. The efforts of these countries will also motivate the United States to catch up with its delay under the Trump era, whether it is as early as 2020 or later. On the side of Europe, the most advanced zone on the climate, we are also increasing our ambitions despite the brutality of the health crisis. In a State of the Union address in September, President Ursula von der Leyen defended a target of reducing greenhouse gas emissions by 55% by 2030 compared to 1990, compared to 40% currently .

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Oil tankers who change paradigm (hm hmm ... really?)

The oil crisis, caused by the global health crisis, has forced the majors to change their minds. With declining demand and low prices, there is no longer any question of investing in megaprojects with limited profitability. Total CEO Patrick Pouyanné explained that the company's oil production would stagnate or even decline by 2030. A Copernican revolution! He adds: "We are in the Top 5 of oil producers, we want to be in the Top 5 of renewable energies". : Mrgreen:

France rejects Mercosur in the name of the environment

It was a symbol of the world before. For 20 years, Europe and Mercosur, made up of South American countries, have been negotiating one of the largest free trade yet. And the latter might not see the light of day for environmental reasons. France announced in early September to oppose the project as it stands because "deforestation endangers biodiversity and disrupts the climate", argued Jean Castex. A report has indeed estimated that the increase of 2 to 3% of beef production which would result from a greater opening of the markets of the two continents should lead to an acceleration of annual deforestation of 5% per year. This treaty could tip the Amazon into what scientists call the "point of no return"

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Bikes : the little queen is back

This is one of the unintended consequences of Covid-19. In April, on leaving confinement, hundreds of citizens decided to get on their bikes to avoid the promiscuity imposed on public transport. In Île-de-France, nearly 150 km of cycle paths were created in six months to cope with this new craze which also has the advantage of combating air pollution. According to the Cycling Towns Club, out of the 70 communities that have created “coronapistes”, nearly 80% intend to perpetuate them. The second confinement could further establish this new practice in the new travel habits.

The second wind in the fight against food waste

More than 200 agribusiness giants pledged at the end of September to halve food waste by 2030. Among them, behemoths such as Unilever, Mondelez, McCain and Kellogg. Each large group must also convince 20 of its suppliers to commit to this process. If even today, nearly a third of the food produced in the world is wasted, many startups have engaged in this fight in recent years. In France, Too good to go has thus succeeded in getting around fifty food-processing companies to revise the display of expiry dates. The latter, not easily understood, are responsible for 20% of food waste in households.

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Europe clearly guides the green investments

Fund what is green and deviate from what is brown. This is the object of the European taxonomy revealed last December. A titanic job to guide investors through a list of sectors favorable to the climate and the environment A first in the world which is emulated in Canada, Russia, China… "The idea that Europe must be coherent and equip themselves with the necessary tools to implement the transition progresses. Taxonomy will help us change the rules of the game on the financial markets for an economy that is truly aligned with the Paris Agreement ”, assures MEP Pascal Canfin, one of the architects of this tool.

Discuss the post-Coronavirus world

Partial source: Novethic

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