Engaging in CSR policies is a crucial issue for organizations, especially for their brand image and performance. This professional is responsible for managing and coordinating the activities undertaken by the companies. Thanks to training, you can support companies in their social and environmental transformation.
What is a CSR manager?
CSR represents a major issue for all companies. For some time now, this concept has become a communication, management and development tool for all companies. They adopt responsible behavior linked to obtaining benefits and the effects of activities on the environment, the community and people. For future managers, ESG Act is a specialized school which offers advanced training in the field of sustainable development.
Preserving the environment is at the center of most companies' concerns. The problem linked to global warming, the protection of biodiversity and the importance of the energy transition are challenges of global scope. Indeed, the 17 Sustainable Development Goals encompass improving health and education, the fight against poverty and sustainable consumption patterns.
As actors of sustainable development, companies must implement economic, social and environmental concerns within their governance by assuming their societal impacts. It is precisely at this level that the job of manager comes into play. CSR in business.
The CSR manager is responsible for managing operations, analyzing their effects and enhancing the company's brand image. In addition, its mission is to identify stakeholders (managers, shareholders, customers, suppliers, etc.), to listen to their needs and to determine the actions to be taken to comply with sustainable development standards.
What training is necessary to become a CSR manager?
To become a CSR manager, this profession requires a bac+5 level, particularly in sustainable development. A master's degree in project management and sustainable development is essential to access this position. Training related to ecology or biodiversity can be crucial to occupy this position.
The role of the marketing manager is of paramount importance in planning and implementing business activities. This specialist's mission is to promote the company's products and services by developing sales strategies. Additionally, it is responsible for attracting new consumers and strengthening existing customer loyalty. In addition to monitoring the competition, it checks market trends and customer needs.
The field of marketing occupies an important place in the sustainable transition within a company. It encourages organizations to achieve their collective goals with their responsibility towards society and consumers. The latter are concerned about the impact of the products they support.
The master's degree in marketing and sustainable development helps you create new products and services taking into account their social and environmental impact. With stakeholders, it requires an in-depth assessment and a complete overhaul of the business model over the long term. In addition, this manager must put in place a strategic vision in order to carry out these activities using a sustainable approach.
What can we expect from CSR training?
There are three main pillars of sustainable development in CSR training, including management, environment and economics.
Management
In CSR training, the management area includes team-related risks, such as harassment, working conditions, discrimination, equal pay, etc. As a result, you increase health and quality of life within an organization. Faced with new societal and environmental challenges, it is important to hybridize managerial practices. This involves the development of collaboration, management and dialogue with stakeholders.
The environment
General culture is essential to promote sustainable development,. Mastery of legal tools is also crucial in order to apply environmental measures, such as reducing waste for example. Environmental awareness requires the full involvement of employees
The economy
In the field of economics, CSR training focuses on the sustainable development of the company. The latter is based on knowledge of economic models and can integrate extra-financial indicators, for example. Good management of human resources and environmental aspects increases the public image of the organization.
What are the missions of the CSR manager?
The CSR manager adopts a policy that respects ethics, the environment and societal issues. Thanks to the support of its management, it makes it possible to determine and deploy CSR strategies within a company. Therefore, this professional carries out an audit beforehand to find out their implication in terms of sustainable development. In addition, he listens to the people concerned and takes into account the motivations of each person before carrying out a diagnosis of areas for improvement in a given period.
This CSR manager coordinates actions that make it possible to respond to these needs, to the company's various challenges, but also to the regulatory constraints in force (ISO 26 000 standard, Grenelle law, etc.).
Graduates of these training courses can support change within a company and make a diagnosis in terms of sustainable development. They have the ability to integrate issues and implement innovations.
What are the advantages of working in CSR?
The CSR manager offers many advantages depending on the company. It has the potential to improve sustainable practices society-wide. This professional may work with multiple people to promote social responsibility within an organization. Additionally, it launches awareness campaigns for positive systemic change.
After many years of experience, this CSR manager is able to progress to positions in NGOs, director of strategies, director of a consulting firm or professions specializing in social responsibility.