Frugal innovation: Jugaad
published: 24/03/14, 12:00
I really like this way of seeing "DIY" and I practice it regularly, what do you think?
http://www.lemonde.fr/economie/article/ ... _3234.html
For a few years, the know-how and the creativity of Indian researchers, educated in a context of frugality and not western abundance, have inspired researchers from developed countries.
Navi Radjou, French of Indian origin, innovation consultant currently based in Silicon Valley, has done a lot to popularize this state of mind whose name, "jugaad", comes from a Hindi word meaning "knowing how to manage and find solutions under hostile conditions ".
In French, innovation "jugaad" is translated as "frugal innovation", that of which the objective is to find radically new solutions, but economical in raw materials and energy. In short, inexpensive ... but very clever.
The book that Navi Radjou co-signed with Jaideep Prabhu, professor at the Judge Business School at the University of Cambridge (United Kingdom) - where Mr. Radjou previously taught - and Simone Ahuja, consultant specialist in innovation, explains the main principles of this new mode of innovation management.
Its market is that of the "upper middle of the pyramid", specify the authors. They illustrate this with numerous examples, drawn from their experience in emerging countries, but also developed.
TASTY EXAMPLE
Because if General Electric had been a pioneer among Western companies by marketing in the United States an electrocardiograph designed in 2007 for residents of remote Indian villages, many companies have followed its example. Renault in particular.
It is significant that Carlos Ghosn, president of Renault-Nissan, wrote the preface to the book. Among the examples that enamel it, that of Kanas Das' bike is quite tasty. This resident of northern Assam, who commuted to work by bike, found a way to transform the many potholes on the roads he took into assets.
He equipped his bike with a converter transforming the energy of the shock absorber, compressed by the holes in the road, into energy transmitted to the rear wheel. Results: the more bumps, the faster the bike goes!
To innovate in "jugaad" mode, it is not a question of stripping a Western product of the superfluous, specify the authors. "The quest for simplicity does not run counter to progress", testifies Christophe de Maistre, president of Siemens France, one of the nine French leaders called upon to testify in this hopeful work.
https://www.google.fr/search?q=jugaad&c ... 80&bih=602
http://www.lemonde.fr/economie/article/ ... _3234.html
For a few years, the know-how and the creativity of Indian researchers, educated in a context of frugality and not western abundance, have inspired researchers from developed countries.
Navi Radjou, French of Indian origin, innovation consultant currently based in Silicon Valley, has done a lot to popularize this state of mind whose name, "jugaad", comes from a Hindi word meaning "knowing how to manage and find solutions under hostile conditions ".
In French, innovation "jugaad" is translated as "frugal innovation", that of which the objective is to find radically new solutions, but economical in raw materials and energy. In short, inexpensive ... but very clever.
The book that Navi Radjou co-signed with Jaideep Prabhu, professor at the Judge Business School at the University of Cambridge (United Kingdom) - where Mr. Radjou previously taught - and Simone Ahuja, consultant specialist in innovation, explains the main principles of this new mode of innovation management.
Its market is that of the "upper middle of the pyramid", specify the authors. They illustrate this with numerous examples, drawn from their experience in emerging countries, but also developed.
TASTY EXAMPLE
Because if General Electric had been a pioneer among Western companies by marketing in the United States an electrocardiograph designed in 2007 for residents of remote Indian villages, many companies have followed its example. Renault in particular.
It is significant that Carlos Ghosn, president of Renault-Nissan, wrote the preface to the book. Among the examples that enamel it, that of Kanas Das' bike is quite tasty. This resident of northern Assam, who commuted to work by bike, found a way to transform the many potholes on the roads he took into assets.
He equipped his bike with a converter transforming the energy of the shock absorber, compressed by the holes in the road, into energy transmitted to the rear wheel. Results: the more bumps, the faster the bike goes!
To innovate in "jugaad" mode, it is not a question of stripping a Western product of the superfluous, specify the authors. "The quest for simplicity does not run counter to progress", testifies Christophe de Maistre, president of Siemens France, one of the nine French leaders called upon to testify in this hopeful work.
https://www.google.fr/search?q=jugaad&c ... 80&bih=602