Agro-industry anti-crisis products and methods

[Christophe]

Presentation of some techniques and methods to maintain consumption in times of crisis ...emergency marketing if not sustainable? The consumer is more than ever the stuffing turkey but he obviously likes it ...new small doses at more expensive quantitative prices is a bit like buying on credit: we can have it immediately, without having the money for the entire product (500g, 1kg ....) but it's necessarily more expensive ...

When will there be a display law like consumer credit?

When household consumption declines, food manufacturers and distributors are looking for solutions. For them, it is about giving consumers the desire to buy in times of crisis…

Some groups, such as "Unilever", market small format products, "mini-doses", which give the customer the feeling of buying "at the right price". Other groups, on the contrary, bet everything on the "family" format because the maxi-boxes are reputed to be more economical ... As for packaging, designers prefer them simple and sober to instill the idea that they are not Dear. In times of crisis, major brands study consumer behavior and follow them to the shelves using new technologies.

Are these crisis products still in favor of consumers? Survey of new industrial marketing recipes.

See the Special Envoy's February 14 win: http://www.youtube.com/watch?v=YGDIFGVrUSQ