Nutri-Score in TV ads: Channel bosses see red and write to the governmentThey fear a significant drop in their advertising revenue if the logo indicating the most harmful food products was to be imposed on TV.
Don't touch junk food! According to "Le Canard Enchaîné" published this Wednesday, Prime Minister Edouard Philippe received on May 10 a letter of warning signed by the bosses of TV channels and media groups. Delphine Ernotte for France Télévisions, Gilles Pélisson for TF1, Nicolas de Tavernost for M6 and the others have expressed their concern about the amendment tabled by the majority deputy Olivier Véran last month. The officials took care to send a copy of their mail to several ministers, to the president of the Superior council of audio-visual and to the deputy concerned.
http://www.ozap.com/actu/nutri-score-dans-les-pubs-tv-les-patrons-de-chaines-voient-rouge-et-ecrivent-au-gouvernement/559114
As explained very well and without language of Wood Patrick le Lay ex CEO of TF1 in a book "Leaders in the face of change" (Eighth day editions):
"There are many ways of talking about television. But from a business perspective, let's be realistic: fundamentally, TF1's job is to help Coca-Cola, for example, to sell its product. (...).
But for an advertising message to be perceived, it is necessary that the brain of the viewer is available. Our programs are intended to make it available: that is to say, to entertain, to relax to prepare it between two messages. What we sell to Coca-Cola is human brain time available (...).
Nothing is more difficult than to obtain this availability. This is where the permanent change is. We must constantly look for programs that work, follow fashions, surf trends, in a context where information is accelerating, multiplying and becoming commonplace. "
Nothing has obviously changed, and the affixing of a nutriscore would be very detrimental to the agri-food sector in the sense that most of the products sold, a fortiori through advertising are of poor nutritional quality or harmful ...