Green nudges: the evolution of econological behaviors!

[Christophe]

Changing ecological behavior: a solution: D. Sabo "nudges"

How to change ecological behaviors? This is the question asked by Olivier Oullier and Sarah Sauneron in a recent CAS report (Center for Strategic Analysis, entitled "Green Nudges: New Incentives for Behavioral Problems"). éconologiques »

As we know, the ecological imperative requires, on the one hand, technological innovations and, on the other hand, changes in individual and collective behavior. However, if current scientific and technical advances are undeniable, "the advent of the eco-citizen" is more hypothetical. The transition from good intentions to ecological acts is complex.

Indeed, the adoption of ecological behavior faces many obstacles, be they material, financial or psychological. These constraints limit the effectiveness of traditional approaches that combine awareness campaigns, technological innovations and economic and normative instruments. As necessary as it is, behavioral change can not be decreed. On the other hand, it is possible to favor it. This approach traditionally involves the use of information campaigns, tax measures and standards, whose strengths and limitations are known. But not always well understood!

Therefore, the contribution of new methods likely to induce a sustainable evolution of consumption habits is to be considered. Specialists advocate a libertarian paternalism policy in environmental matters. By this term, they designate a policy that aims to guide the choices of individuals towards decisions that are favorable to the community. The "libertarian" dimension refers to the need to respect the freedom of everyone to act, to decide, or even to change their minds at their convenience. This approach is based on work in behavioral sciences that focuses less on deciphering the psychological mechanisms that give rise to decision-making than on effectively intervening at the end of the chain of events that led to it.

Among these methods, some advocate using simple methods known as nudge (for "boost") praised their effectiveness and relatively low cost of implementation. The aim of this strategy is to lead the individual to make choices that are in line with the general interest, without being prescriptive or culpabilizing.

Applied to the ecology, this new type of incentive, which one qualifies in this context of "green nudges", plays on several behavioral levers like the weight of the comparison with others or the inertia with the change, in order to invite citizens to adopt lifestyles that are more respectful of the environment. They are experienced abroad for ecological purposes such as saving energy or fighting pollution.

An example is given by these small posters that are seen affixed to bathroom doors in some hotels. "75% of people who occupied this room before you agreed to participate in our new environmental protection initiative. They used their towels a few times. You can also join them by reusing your towels during your stay. You will protect the environment.

The results of these experiments demonstrate the operational, efficient, adjustable and non-constraining nature of the nudges. These behavioral incentives must, however, be further refined to overcome the different limits observed (perverse effects, difficulties of large-scale transposition, low sustainability of results). Without constituting miracle solutions to ecological problems, green nudges are nonetheless interesting incentive processes in addition to the instruments already used.

Therefore, what can be the contribution of the behavioral sciences to the ecological cause question the authors of the Report? These last ones propose some ideas:

- Develop green nudge initiatives identified as the most promising in terms of foreign experiences: • Invoices encouraging energy savings through comparison with others; • sending correspondence from public operators electronically as the default choice rather than in paper format.
- Implement public-private partnerships to harness the potential of smart technologies for green nudges. For example, the installation of displays linked to the smart electricity meter makes it possible to offer households greater visibility on the energy savings achieved.

Source: http://www.place-publique.fr/spip.php?article6175

So green nudges is finally, just re-learn the common sense of our grandmothers?

More:

Source .gouv.fr: http://www.strategie.gouv.fr/article.ph ... ticle=1371
http://www.strategie.gouv.fr/article.ph ... ticle=1365

Documments:

Press release: https://www.econologie.info/share/partag ... ACfdmz.pdf

Download Analysis Note 216 - "Green nudges": new incentives for ecological behavior:
https://www.econologie.info/share/partag ... wo1MEL.pdf

ps: I think the public editor made a typing error because neither [url =
http://www.lepost.fr/article/2011/03/09 ... iques.html ] lePost.fr [/ url] nor the source .gouv.fr does not talk about eco behaviorsNo.logical ... damage to the econology !! Thank you anyway for the "ad" for ecowatt type devices: https://www.econologie.com/shop/ecowatt- ... p-319.html

:p

[Christophe]

I like the intro of this page: http://www.strategie.gouv.fr/article.ph ... ticle=1365

In the field of ecology as elsewhere, there are often far from intentions to action. 79% of French people say they are ready to consume responsibly but "consum'actors", ie those who combine the gesture with the word, actually represent less than a quarter of the population (20%)... As necessary as it is, the evolution of behaviors can not be decreed. On the other hand, it is possible to favor it.

Until now, environmental policies have used fiscal and normative instruments, information and education campaigns. In addition, new approaches are now being considered, with the aim of sustaining and expanding ecological practices at the societal level. Some of these methods propose the mobilization of the theories of behavioral sciences which advocate to operate several levers, in particular the strength of the social conformism, to incite the behavioral change. The experiments carried out abroad demonstrate the interest of such strategies when they are part of a global environmental policy, both coherent and ambitious.

The Center for Strategic Analysis wished to invite experts to share their work and experiences during a seminar entitled "Behavioral incentives and environment". How to remove obstacles to the widespread adoption of ecological behaviors? What are the strengths and limitations of different incentives that governments can implement? How to best articulate these incentive instruments? So many questions that will guide our thinking.

[Christophe]

While the government is thinking about lasting solutions, "smart guys" write this: https://www.econologie.com/forums/marre-des- ... 10666.html

[Ahmed]

The text you quote is a compilation of the clichés caused by the reorientation of our economy towards its new El Dorado ...
When I read:

The ecological imperative requires, on the one hand, technological innovations and, on the other hand, changes in individual and collective behavior.

I see here the affirmation of the 2 main dogmas of the new creed:
1- it's the techno-economy that will solve the problems it has created,
2 - the solution comes from above, only remains to convince the base that what is good for the ruling elite is for the vulgar ...

"libertarian paternalism": what a beautiful oxymoron!

This approach is based on work in behavioral sciences that focuses less on deciphering the psychological mechanisms that give rise to decision-making than on effectively intervening at the end of the chain of events that led to it.

= propaganda or, as we said in 14, skull stuffing!
No need to understand the reasons for the acts, it is enough to be able to influence them in the desired direction.

The "smart guys", as you say, fully understand the intensity of the recovery of concerns related to the environment; it's basically very well put together: both respond (or rather pretend) to these concerns and at the same time relaunch the production-consumption cycle!

[Christophe]

Excuse me Ahmed but with all the respect I have for some of your ideas, the lobbyist propaganda in my opinion is this: https://www.econologie.com/forums/marre-des- ... 10666.html

He denounces organic propaganda, the proliferation of labels, AMAP (Association for the maintenance of a peasant agriculture).

How does AMAP bother him? Not enough profits for the "big capital" it defends?

[the middle]

Good subject:
Lately, I wanted to buy a garden table, with chairs, or a bench.
After much research, I discovered a multitude of garden furniture in TEAK ! for me, it's a scandal, even if they have a certificate .... eco-sawing; shuffle certificates. it's time to stop cutting the drills.
Second solution, recycled plastic furniture ... it exists, but they are very expensive! (pity, because they are very, very strong)
Third solution, new plastic furniture, cheaper, pretty, and good for trash after 6 years ...
So, the invitation to sustainability is where?
Me, I found the opposite, and even worse, this invasion of teak.

[Christine]

= propaganda or, as we said in 14, skull stuffing!
No need to understand the reasons for the acts, it is enough to be able to influence them in the desired direction.

I agree with Christophe, it's a bit like a doctor who only cares about symptoms and not at all causes. Understanding the reasons for our actions helps to make sense of them and therefore give meaning to our lives.
And if you are more sensitive to "effectiveness", let's say that acting on a cause can solve several consequences at the same time, which is still more effective than trying to influence each consequence separately.

Then, for 3 books in question (which I have not read), I have the impression that it is mostly epidermal reactions (more or less honest).
Yeswe can be annoyed by these moralizing speeches, not this is no reason to "throw the baby out with the bathwater" and refuse any change.
Once again, it looks like everything must be white or everything must be black. When will we stop waiting for the quick fix - Santa Claus, what - and when will we stop waiting for this solution from others - like the child who expects his dad to be able to solve all the problems in the world. world?

[bamboo]

:? Good subject:
Lately, I wanted to buy a garden table, with chairs, or a bench.
After much research, I discovered a multitude of garden furniture in TEAK ! for me, it's a scandal, even if they have a certificate .... eco-sawing; shuffle certificates. it's time to stop cutting the drills.
Second solution, recycled plastic furniture ... it exists, but they are very expensive! (pity, because they are very, very strong)
Third solution, new plastic furniture, cheaper, pretty, and good for trash after 6 years ...
So, the invitation to sustainability is where?
Me, I found the opposite, and even worse, this invasion of teak.

Hello LeJuste,

I made the same observation as you do about 1 year ago.
But I found the solution: a picnic table like those we see on the areas (eg highways).
It's wood, it's not teak or plastic.
It can be made yourself, but even if you do not want to bother, well it is not too expensive (compared to garden parlors that are usually sold).

In addition I think it gives a very friendly atmosphere.

[Christophe]

Then, for 3 books in question (which I have not read), I have the impression that it is mostly epidermal reactions (more or less honest).
Yeswe can be annoyed by these moralizing speeches, not this is no reason to "throw the baby out with the bathwater" and refuse any change.
Once again, it looks like everything must be white or everything must be black. When will we stop waiting for the quick fix - Santa Claus, what - and when will we stop waiting for this solution from others - like the child who expects his dad to be able to solve all the problems in the world. world?

Not read either, the summary is enough for me

Otherwise you should copy / paste this into the subject of 3 books: https://www.econologie.com/forums/marre-des- ... 10666.html

And can be continue to develop there ...

[Ahmed]

@ Christophe :

Excuse me Ahmed, but with all the respect I have for some of your ideas ...

Reassure yourself, ideas (mine, others) no need of respect; they are there to be discussed, jostled ... and understood!
Further on you say:

How does AMAP bother him? Not enough profits for the "big capital" it defends?

I have not found who is the author who criticizes AMAP; I suppose it's F. Nicolini?
No matter ..., what must be understood is that the AMAPs are fundamentally an excellent thing, BUT they fit (unintentionally!) Into a global framework for which they constitute a perfect sex cache .
I explain: they provide an outlet for those who refuse industrial agriculture (diversion strategy) and suggest that a development other than marginal is possible towards a massive food production respectful of the environment, producers and consumers ( this is the showcase effect).
So, on the one hand, it dissuades the demand for global change, and on the other hand it confuses the true purpose of the agricultural economy.
The AMAPs are an alternative to a type of productivist economy and the human relationships it entails, yet it does not escape the inherent contradictions of the system.

The totalitarian merchant system is remarkable in that it feeds on the oppositions it encounters: that's exactly what he's doing right now by grasping the environmentalist question, turning his subversive questioning to make him an inoffensive avatar in the service of his expansion. This thanks to the help of media buffoons that they subsidize to sow confusion in the minds and reduce ecology to "simple gestures to save the planet".

@ Christine : I was first puzzled as to the meaning of your answer, then I realized that what I had written was ambiguous enough that you make a mistake: I'm sorry and I thank you to point it out to me

Ahmed wrote: = propaganda or, as we said in 14, skull stuffing!
No need to understand the reasons for the acts, it is enough to be able to influence them in the desired direction.

The first line expresses my opinion, the rest is a paraphrase of what I denounce: it's ironic. I have always been clearly in favor of citizen autonomy and obviously hostile to any form of alienation.