http://www.ecoloinfo.com/2011/06/20/qua ... es-ecolos/
Openly fuck with the mouth of ecology, I do not know what you could call it ...
On video :
(well known)
(the most recent)
Greenwashing in decline
At first glance, eco-laundering seems to be marking time in advertising. But according to the regulator of the sector, it is above all the less serious drifts which decrease while the heavy failures remain stable. And this despite the ethical rules implemented for several years. For the Collective of innovative eco-social advertisers, we must therefore go further, and faster.
Does the ecological argument have any lead in the wing in the world of advertising? Widely used in recent years, against the backdrop of an ambient ecological fashion in communication in general, greenwashing now seems to be on the decline. "As in previous years, the figures show an explicit decline in cases of" greenwashing ": for example, spectacular visual deficiencies such as" flowers coming out of an exhaust "have disappeared", reports Stéphane Martin , Managing Director of the ARPP (Professional Advertising Regulatory Authority). In its 2011 Advertising and Environment report, the ARPP notes that 89% of advertisements comply with the rules of the Sustainable Recommendation, a figure that is stable compared to the previous year. "The environmental argument remains relatively important since 707 advertisements were recorded for the first half of 2011. It is clearly the excess that is marking time, the ethical rules are now increasingly taken into account", recalls Stéphane Martin .
More efforts to be made
But what happens then for the 11% of non-compliant advertising? According to the regulatory authority, the "reservations" (non-respect of the standards in force less serious or peripheral compared to the main message) decrease considerably, while the "breaches" - either a non-respect of the standards in force (legal and deontological) blatantly stabilize. Thus, the ARPP reveals that in 2011, 44 advertisements required the sending of a request to modify the allegations, or 6% of the volume of environmental advertisements, against 9% in 2010. An improvement that it attributes to the pedagogy of ethical rules, reinforced in 2009, as well as the advice it was able to provide in this area.
But advertising agencies and advertisers should do more work on the clarity of the ecological argument: "many terms remain unclear to consumers. Explanations, brief but clear, are necessary in the advertising message, without this being detrimental to creativity and efficiency, ”says Stéphane Martin. Vocabulary, in fact, remains the major reason for greenwashing. Nearly 43% of non-compliant advertisements are due to the use of words or expressions that can mislead the consumer about the nature and properties of the product presented, with terms like "ecological benefits", "ecological solution", " respect for the environment "," respect nature "," ecological product "," clean "...
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Christophe wrote:Macron confuses finance and finance... worrying (or normal ???) for an ex trader ... but we understand that he is overheating a little at the moment!
GuyGadeboisLeRetour wrote:more and more worm-eaten from the calabash ...
Christophe wrote:GuyGadeboisLeRetour wrote:more and more worm-eaten from the calabash ...
It is not the only one !!!
Follow my gaze!
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