I stand by what I wrote about "fair" trade, I see it as an attempt to change the rules of the game ...
"Fair" trade is neither a palliative, nor insufficient, nor a delaying for the simple reason that it is subject to the same rules as all other businesses and that, in this game, it is only the strongest who l 'prevail and not the fairest (assuming that this is the case).
This kind of trade even plays a bad turn on this "collective awareness" that you call for by naively making believe in the possibility of going against the logic of the system.