Here are 2 links that give you an estimate of the price of an advertising spot according to the time slots:
TF1: http://www.tf1pub.fr/tf1/tarifs/
FranceTV: http://www.ftv-publicite.fr/spip.php?article6
Some niches are ... frankly affordable in fact!
When we have lots of sub with the association will have to think about it
Price of an advertisement on TF1 and France Television
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