Road safety and advertising distraction

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Road safety and advertising distraction




by Christophe » 21/12/10, 00:35

When billboards influence driver behavior

Nearly 9.000 accidents are caused each year by the lack of attention from drivers, caused either by fatigue or by external elements such as the mobile phone, satellite navigation systems or other passengers.

A team from the department of the Technological University of Prague (CVUT) is studying the impact of billboards on the behavior of motorists. The first stage of the study aims to collect data using a simulator, specifically designed for this project by CVUT researchers. Sensors placed both in the passenger compartment and on a helmet worn by drivers record information, such as eye movement, pressure exerted on the pedals, the direction of the vehicle via the orientation of the wheels, when motorists are encountered different types of billboards.

The team has worked closely for ten years with the police and road safety management. Experts from these two entities will participate with CVUT scientists in the second phase of the study devoted to the processing of the data collected. Initial results show that drivers are most distracted by billboards located at intersections, highway junctions or in locations where motorists must slow down.

This study on the impact of billboards on the behavior of motorists follows previous work on drivers' reactions to crossings or in a state of extreme fatigue.


http://www.bulletins-electroniques.com/ ... /65426.htm

Long live the google car which drives itself: https://www.econologie.com/forums/google-tes ... 10028.html : Cheesy:

ps: the study does not talk about the content of ads ... lesson number X: maintain the pressure : Mrgreen:
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by elephant » 21/12/10, 08:32

I personally noticed that I had to see at least 2 or 3 times the poster of road safety pubs (the only ones allowed on motorways in Belgium) to understand all the content.
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by Obamot » 21/12/10, 08:53

That relates to the “conscious” impact, but there is the subliminal impact, and on the highways, this is not where there is the most solicitation.

These ads constitute "visual incentives" which are real dangers. Especially since now there is the trend of "bright". Advertising posters that are in backlit boxes. Especially at night: depending on the degree of arousal of the drivers ... see their rate of psychotropic drugs consumed ... which does not appear in the article it seems. They should extend the tests to the use of narcotic drugs, including alcohol. They do not talk about light or drugs in the article (aaaah these journalists)
Even during the day, if you are on the road, everything is done so that you only see that:

Image

At night, it's studied for, it just becomes impossible not to see them:

Image

Source: ...>
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by Flytox » 21/12/10, 09:20

The problem is that the result of these studies will precisely be used by billboard installers to increase their impact on motorists instead of decreasing it. It is not their problem that this impacts the accidentology, they have a junk to peddle.

In the process, the conclusions should be used to limit / prohibit certain "abusive" / accident-causing practices caused by these billboards. :frown:
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by Christophe » 21/12/10, 09:42

elephant wrote:I personally noticed that I had to see at least 2 or 3 times the poster of road safety pubs (the only ones allowed on motorways in Belgium) to understand all the content.


Oh, they are strong! I mean: the campaigns are original.

For example: the last titled "Spit Test" (saliva test for drugs).

On French highways there are no advertising signs, except a few (informal in the fields) when approaching commercial areas ...

In Paris as it is armored with ZAC, there are quite a few ...
Last edited by Christophe the 21 / 12 / 10, 09: 48, 1 edited once.
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by Grelinette » 21/12/10, 09:48

... and according to the posters, the risk is even greater for bikers:

Image
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by Christophe » 21/12/10, 09:51

Rah toasted me there I thought of the same board 8) 8)
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by Flytox » 21/12/10, 10:16

Wait a few seconds for the ad to end at the very beginning
.


http://www.wideo.fr/video/iLyROoaftI6x.html
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by Obamot » 21/12/10, 10:20

Pub panels with Grelinette integrated airbag, it's not stupid : Cheesy:
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by Christophe » 05/03/13, 20:20

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