When billboards influence driver behavior
Nearly 9.000 accidents are caused each year by the lack of attention from drivers, caused either by fatigue or by external elements such as the mobile phone, satellite navigation systems or other passengers.
A team from the department of the Technological University of Prague (CVUT) is studying the impact of billboards on the behavior of motorists. The first stage of the study aims to collect data using a simulator, specifically designed for this project by CVUT researchers. Sensors placed both in the passenger compartment and on a helmet worn by drivers record information, such as eye movement, pressure exerted on the pedals, the direction of the vehicle via the orientation of the wheels, when motorists are encountered different types of billboards.
The team has worked closely for ten years with the police and road safety management. Experts from these two entities will participate with CVUT scientists in the second phase of the study devoted to the processing of the data collected. Initial results show that drivers are most distracted by billboards located at intersections, highway junctions or in locations where motorists must slow down.
This study on the impact of billboards on the behavior of motorists follows previous work on drivers' reactions to crossings or in a state of extreme fatigue.
http://www.bulletins-electroniques.com/ ... /65426.htm
Long live the google car which drives itself: https://www.econologie.com/forums/google-tes ... 10028.html
ps: the study does not talk about the content of ads ... lesson number X: maintain the pressure