The action curve is particularly interesting: Mac has never really taken off in IT but has managed to impose itself (and explode) in ipods and smartphones and especially the business model mounted around (= nothing is free or almost ) ... probably following Steve's return to the firm in 1997!
Will all owners of iphone or other ipad shed a tear?
Not sure because Apple has mainly succeeded in making you buy software that was free before (and which is still free with others: Android ... and others) and to force the constant renewal of the hardware to force the renewal of the equipment. (Are the differences between the iphone since the 3Gs really useful to have to change machine at each exit?). Obviously playing the card of social "show off" a max to boost this renewal. (an iphone is basically used to be put on the table at the cafe, am I wrong? ) ...
So Apple led by a genius? Yes but it depends on the point of view. For a geek, a fan of technologies, a director of development or marketing or a trader, without a doubt, for a WEEE manager much less (although waste is business ...), for an ecologist or someone who does watch what he consumes and buys ... I let you guess ...
What future for Apple without Steve Jobs?
Steve Jobs, co-founder and ex-CEO of Apple, died on the night of Wednesday to Thursday. When he resigned, questions were asked about the future of the company. Anthology.
How to replace Steve Jobs at the helm?
Tim Cook, his successor, can count on a solid management team put in place by Jobs himself: the genius designer Jonathan Ive, marketing ace Phil Schiller and the boss of the iPhone, Scott Forstall. A few hours after the announcement of the departure of Steve Jobs, Apple updated on its institutional site the organization chart of the 8 strong men who surround Tim Cook.
A team that proved itself in 2009 during the absence of Steve Jobs and at the beginning of this year. This summer, the group even recorded the best results in its history, when Steve Jobs was not in charge. If Apple's management has demonstrated its ability to temporarily replace the big boss, it remains to build on this experience to last.
Can Apple do without the iconic personality of Steve Jobs?
Steve Jobs, a legendary boss, a visionary boss. Steve Jobs, an inseparable boss of Apple. And is Apple inseparable from Steve Jobs? She is the great unknown. On a daily basis, the Apple co-founder followed product development from start to finish, and he was the only one to have an overall vision of the projects.
Can the Cupertino group do without the conquering spirit of Steve Jobs, its strategic vision, its creativity and its meticulous and autocratic management style in the long term? The question remains.
What will become of the Apple brand identity?
Without Steve Jobs, what will happen to all that makes the strength of the Apple brand? He has erected the cult of secrecy as a true method of marketing, which diffuses an attractive aura around the firm's products with apples. Like the big stars of show business, Apple has its aficionados and detractors. The taste for secrecy, which seemed inherent in the personality of Steve Jobs, largely explains the success of Apple products…
How will the competition react?
The announcement of the withdrawal first, then of the death of Steve Jobs follows important announcements from the competition, which suggest a great upheaval in the mobile market. HP, which is making a 180 ° turn to move towards services and software, Google which is buying Motorola, so many strategic upheavals which are reshuffling the cards of the mobile Internet sector. One more challenge for Steve Jobs' successor: to find his place in the new landscape taking shape.
Will Apple always be as efficient?
Even if it is still too early to measure the impact on the future of Apple, "the next generation of Apple products, see the one after, are already in the cards," said analyst Rob Enderle. Meticulous, Steve Jobs had not scheduled his departure without developing a strategic work plan for the months, or even the years to come. We can easily imagine that the release schedule for the firm's next products with the apple is already ready. Fears about performance after the withdrawal and the death of his boss and co-founder seem to have been ruled out. Firstly.
The Expansion.com
Source: http://trends.levif.be/economie/actuali ... 193754.htm