Steve Jobs is dead. Apple in mourning. What future?

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Steve Jobs is dead. Apple in mourning. What future?




by Christophe » 06/10/11, 10:18

Finally, he died faster than I thought (I left him 6 months of "survival" after his resignation). At 56 it's really ugly.

The action curve is particularly interesting: Mac has never really taken off in IT but has managed to impose itself (and explode) in ipods and smartphones and especially the business model mounted around (= nothing is free or almost ) ... probably following Steve's return to the firm in 1997!

Will all owners of iphone or other ipad shed a tear?

Not sure because Apple has mainly succeeded in making you buy software that was free before (and which is still free with others: Android ... and others) and to force the constant renewal of the hardware to force the renewal of the equipment. (Are the differences between the iphone since the 3Gs really useful to have to change machine at each exit?). Obviously playing the card of social "show off" a max to boost this renewal. (an iphone is basically used to be put on the table at the cafe, am I wrong? :D ) ...

So Apple led by a genius? Yes but it depends on the point of view. For a geek, a fan of technologies, a director of development or marketing or a trader, without a doubt, for a WEEE manager much less (although waste is business ...), for an ecologist or someone who does watch what he consumes and buys ... I let you guess ...

What future for Apple without Steve Jobs?

Image

Steve Jobs, co-founder and ex-CEO of Apple, died on the night of Wednesday to Thursday. When he resigned, questions were asked about the future of the company. Anthology.

How to replace Steve Jobs at the helm?

Tim Cook, his successor, can count on a solid management team put in place by Jobs himself: the genius designer Jonathan Ive, marketing ace Phil Schiller and the boss of the iPhone, Scott Forstall. A few hours after the announcement of the departure of Steve Jobs, Apple updated on its institutional site the organization chart of the 8 strong men who surround Tim Cook.

A team that proved itself in 2009 during the absence of Steve Jobs and at the beginning of this year. This summer, the group even recorded the best results in its history, when Steve Jobs was not in charge. If Apple's management has demonstrated its ability to temporarily replace the big boss, it remains to build on this experience to last.

Can Apple do without the iconic personality of Steve Jobs?

Steve Jobs, a legendary boss, a visionary boss. Steve Jobs, an inseparable boss of Apple. And is Apple inseparable from Steve Jobs? She is the great unknown. On a daily basis, the Apple co-founder followed product development from start to finish, and he was the only one to have an overall vision of the projects.

Can the Cupertino group do without the conquering spirit of Steve Jobs, its strategic vision, its creativity and its meticulous and autocratic management style in the long term? The question remains.

What will become of the Apple brand identity?

Without Steve Jobs, what will happen to all that makes the strength of the Apple brand? He has erected the cult of secrecy as a true method of marketing, which diffuses an attractive aura around the firm's products with apples. Like the big stars of show business, Apple has its aficionados and detractors. The taste for secrecy, which seemed inherent in the personality of Steve Jobs, largely explains the success of Apple products…

How will the competition react?

The announcement of the withdrawal first, then of the death of Steve Jobs follows important announcements from the competition, which suggest a great upheaval in the mobile market. HP, which is making a 180 ° turn to move towards services and software, Google which is buying Motorola, so many strategic upheavals which are reshuffling the cards of the mobile Internet sector. One more challenge for Steve Jobs' successor: to find his place in the new landscape taking shape.

Will Apple always be as efficient?

Even if it is still too early to measure the impact on the future of Apple, "the next generation of Apple products, see the one after, are already in the cards," said analyst Rob Enderle. Meticulous, Steve Jobs had not scheduled his departure without developing a strategic work plan for the months, or even the years to come. We can easily imagine that the release schedule for the firm's next products with the apple is already ready. Fears about performance after the withdrawal and the death of his boss and co-founder seem to have been ruled out. Firstly.

The Expansion.com


Source: http://trends.levif.be/economie/actuali ... 193754.htm
Last edited by Christophe the 06 / 10 / 11, 12: 27, 1 edited once.
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by Christophe » 06/10/11, 11:47

The 10 commandments of Steve Jobs by Le NouvelObs: http://hightech.nouvelobs.com/actualite ... -jobs.html

Differently you will think

"Think different!" Nothing embodies the "Jobs spirit" better than its October 1997 advertising campaign. Steve Jobs has just taken over the reins of an Apple in distress. He orders from the TBWA / Chiat / Day agency a poster and television clips featuring black and white photos of giants of science, politics or the arts. No Apple product appears in these ads, only the then logo: a multicolored apple.

From Albert Einstein to Martin Luther King, from Mahatma Gandhi to Pablo Picasso, Jobs himself chooses his "heroes", and this text which sounds like a self-portrait: "In homage to the mad. To the rebels. To the troublemakers ... Those who see it differently. While some see them as crazy, we see geniuses. Because the people who are crazy enough to think they can change the world are the ones who do. "

Minimalist aesthetics, visceral nonconformism, crazy ambition: born in 1955 to a Syrian political science professor and a single mother who decided not to raise him, the life of Jobs, adopted at birth by a couple of Californians modest, was marked by these values. It is also this (counter) culture that he installed at Apple.

Your specificity, you will cultivate

The most iconoclastic and identity-making decision of the Cupertino company is to have always refused to separate Mac OS software from the computer itself.

Under the impetus of his great rival Bill Gates, the founder of Microsoft, global microcomputing was structured at the end of the 1980s around another standard - Windows - serving as the heart of a multitude of manufactured devices. by competing manufacturers: yesterday IBM and Hewlett Packard, today Dell or Samsung ...

Convinced of the immense superiority of his products, Steve Jobs has always refused to sell his Mac OS to others, the first to use user-friendly icons, then copied by Windows. “I've always wanted to own and control primary technology in everything we do,” he told “BusinessWeek?”. An attitude that he prolongs in the internet age.

The religion of the product, you will have

Bill Gates 'dream was to put a personal computer in every home, Steve Jobs' dream to build "insanely great" products. Regardless of market expectations: "Most of the time people don't know what they want until you show it to them!" Apple had to design the product capable of bluffing it itself.

Jobs doesn't like technology for the sake of technology, however. In the couple of the co-founders of Apple, in April 1976, the mad inventor was "the other Steve" ?: Wozniak. Jobs, on the other hand, had the art of transforming his friend's finds into useful products. “You need a very product-oriented culture, even in a technology company,” he has always said.

Beauty, you will honor

In his first house in Palo Alto, young Steve had almost no furniture, he slept on a mattress on the floor, but hung black and white photos by Ansel Adams on the walls.

His sense of aesthetics is expressed as well in the way he eats (he is vegetarian), in which he dresses, with his eternal black polo shirts, in the design of his products or the glass staircase of his Apple Stores. At the beginning, Steve brought this concern for purity even in the design of the integrated circuits of his Apple II, or the layout of his assembly lines!

At that time, the very idea that a computer should be beautiful was preposterous. Since 1998 and the line of oblong iMacs in bright colors, the British designer Jonathan Ive reigns over the Apple look. But, be careful, no question of looking pretty to look pretty! The beauty of shapes and materials must also be a guarantee of ease of use. Elegance, sobriety, conviviality: capable of getting enthusiastic about the design of a Miele washing machine, Jobs has always kept the user's point of view.

Innovation, you will cherish

Like many entrepreneurs in Silicon Valley, Jobs revere innovation. He was always the first to get rid of technologies he considered outdated: floppy disks replaced by USB keys, or the mouse transformed into a Trackpad ... Question of state of mind: "Innovation has nothing to do with it with the amount of dollars you spend on R&D […]. It's not about the money. It depends on the people, the leadership and what you've got. "

Apple is the only player in traditional IT to have successfully turned the Internet. He understood, before anyone else, that the era of the PC was a thing of the past. And he was able to imagine both the internet tools and their economic model: from online music on iPod to the multitude of applications for iPhone and iPad, on which Apple receives a commission of 30%.

Your groove, you will dig

The lack of compatibility of the Macintosh with the world of Windows PCs condemned Apple to a confidential market share, yesterday 3%, today about 8%. Professing that he manufactured BMWs… not Volkswagen, Jobs always affected to make fun of them.

Still it was necessary, so that it does not kill Apple, to make large margins on each product. Which became true from the iMac. Then, thanks to the genius of the iPod-iTunes, Steve Jobs won 80% of the legal music download market. Success reissued with the iPhone, then the iPad.

The "App Store" is a real cash cow. With net income of $ 7,7 billion on sales of $ 28,5 billion in the quarter ended June 2011 alone, Apple is one of the most profitable companies in the world. And its war chest amounts to 76 billion dollars!

Your own stores, you will develop

The economic crisis empties the stores? Not the Apple Stores. Sales of some 300 Apple stores around the world are breaking records. In 2001, however, not an analyst bet on their success. The few computer manufacturers to risk it had bit their fingers.

Whatever. "Steve Jobs was convinced that if consumers could manipulate his Macs, they would be won over," said analyst Tim Bajarin of Creatives Strategies. Quality service, cybercafé atmosphere, Apple is the only computer manufacturer where you can make an appointment to have your device repaired, or have it explained how it works.

Failure, you will sublimate

Steve Jobs looks like those Hollywood heroes shaken by hardship, but who never admit defeat. In 1985, he was fired from Apple by John Sculley, the president he himself had recruited from Coca-Cola. He would later confess to Stanford students: "I had lost what was the center of my entire adult life and was devastated."

Not for long: he created NeXT Computer a few months later, and bought Pixar from George Lucas the following year! Same fighting spirit, ten years later, when he took over the controls of a dying Apple. Or when he learned in 2004 that he had a rare form of pancreatic cancer.

Without compromise, you will lead

“Hero-Shithead-Roller coaster?”, Literally “? Hero-Shithead-Roller coaster?” : it is the expression coined by the employees of Steve Jobs, to describe his management style. A true dictator, he reigns over a commanding team, transfixed with admiration.

Impossible deadlines, diktats on performance, absolute control of details… Apple's elders tell of scenes of insults, humiliation and dismissals, which only the gifted have resisted. “It's not always easy to work with Steve,” admits Jay Elliot, former Apple employee and founder of Migo Software. "We do not change the world by being nice", likes to repeat the French Jean-Louis Gassée, ex-number two of Apple.

Secret, you will stay

Few bosses have made so many headlines. However, Apple is the only company in the world to never communicate outside of its millimeter announcements for its products and ritual high masses, where Steve Jobs performs in front of a crowd of handpicked fans. Otherwise, motus. Talking to the press is grounds for dismissal.

Returning to Apple, Jobs had posted in his office a poster of the Second World War: "Loose lips might sink ship" ("Chatter can sink the ship"). Jobs himself only actually gave himself up once, in front of students on the Stanford campus. Her advice: "Your time is limited, so don't waste it living someone else's life. Don't get caught up in dogma." And above all: "Stay hungry, stay crazy!"

Will the post-Steve Apple be able to stay that way? On the day of his appointment, his designated successor, Tim Cook, promised his troops: "Steve has built a company and a culture unlike any other in the world, and we're going to stick with that - that's our DNA. " Good luck!

Dominique Nora - The New Observer

Article published in the Nouvel Observateur on Thursday September 1, 2011
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by Christophe » 06/10/11, 12:21

Tributes in video: http://tempsreel.nouvelobs.com/actualit ... lient.html

The most interesting is this: http://www.dailymotion.com/video/xbj34m ... macin_tech

Put it in context: 1984!
Speech synthesis at that time was strong.

The Amiga also had one but it was good a few years later ...
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by sherkanner » 06/10/11, 12:52

Steve Jobs and Bill Gates are the two historical figures who have made it possible to democratize PCs today.

Steve Jobs by making the material inexpensive and by opening a new segment. It rarely happens anyway. Computers were previously reserved for large companies until now and nothing existed for individuals. The flash of genius was not only to make it accessible but also easy to use (use of the mouse and icons).
Bill Gates has meanwhile introduced an OS (operating system) compatible with all machines (shamefully copied from the Mac interface for that matter). In this way, whatever the computer on which the person works, he is not out of place.
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by Christophe » 06/10/11, 13:55

Absolutely.

I think Steve Jobs' work is much more admirable for what he did in the 80s than in the "captive marketing" that Apple imposed on its users in the 2000s ... (especially the second half with the iPhone ...).

Obviously today when we say Apple everyone thinks iPhone, iPad or iPod ...

Economic analysts will obviously think the opposite ...

In 2010, I almost bought a macbook before I noticed, in time, the Mac trickery. For the same price, when you see the performance compared to what the competition is doing on PC / Linux ... you are in awe.

Then Apple set up the same remote software purchase system as on iPhone ... so you are thinking of buying a pre-equipped Mac but in fact these are demos (ditto on PC I know but less "oriented" I think ) ...

Yuck yuck!

Ditto for iMacs, although the deception is less obvious ...

The only technological advantage of macbooks are their silence and their battery life, although for the batteries it is pure "theoretical" ...

For 2 times cheaper than a macbook with ram performance and processor below, I finally took a Toshiba laptop ... with bluray burner please! (even if I never engraved one and probably never ... I have my BR engraver, nà!)!

Bluray they didn't know at mac yet! And apparently they don't know yet in 2011:

"Bluray"

No results match your search in the Apple Store.
Check that all the words have been written correctly or try other (more general) keywords.


Ah if in 2 words they offer an external LaCie burner in mac colors: http://store.apple.com/be-fr/product/H1 ... TA4MTkyMjY

Great for the global hardware integration pro!

: Lol:
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by sherkanner » 06/10/11, 14:02

Macs were interesting to buy as long as there were motorola processors (CISC architecture, G4 and G5 processors). There was still a real superiority.

Then in 2006, motorla was more able to increase in frequency with its processors, so Apple decided to switch to RISC architecture (x86) and therefore switched to intel. And apart from the design that we pay at a high price, they lost all their interest in my eyes.
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by dedeleco » 06/10/11, 14:36

Poor Jobs, I am very sad, even if I only admired and bought in 1979, the original Apple, a real revolution, with an openness and adaptability that has been forgotten in the Mac !!

The multiplication of cancers can be amplified by junk food, created by deceptive marketing methods like Jobs, applied to the food industry, GMOs, seeds, herbicides, pesticides, etc., to everything we eat, inevitable to invade our bodies !!

Eat natural and organic and exercise !!
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by sherkanner » 06/10/11, 14:49

We can also put his health concerns to his somewhat unbridled youth ...
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by Christophe » 06/10/11, 15:05

Well, he could have bought organic food ...

After I do not know the risk factors for pancreatic cancer, we will read: http://fr.wikipedia.org/wiki/Cancer_du_pancr%C3%A9as

They are few:

Risk factors [edit]

Known promoting factors are chronic pancreatitis (post-alcoholic, tropical, or in the context of cystic fibrosis) or smoking [2]. Obesity is also a risk factor [3].

Family forms exist [4] but the genes concerned remain unknown.


ps: for abuse, we "all" were young (and alcoholic more or less moderately on Saturday nights) eh ... no?
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by Christophe » 06/10/11, 15:42

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