Waste: 30% of paper printed in France = advertising

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Christophe
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Waste: 30% of paper printed in France = advertising




by Christophe » 06/11/10, 13:07

According to CNIID, the National Center for Independent Information on Waste:

A third of the paper printed in France is used for advertising purposes

All of the advertising editions (prospectuses, catalogs, and free advertising newspapers) represent a consumption of more than 1,5 million tonnes of paper each year in France.

It is therefore 1/3 of the consumption of paper for graphic use (which includes the different categories of printed matter: press, book, advertising, and paper for office use) which is devoted to advertising in all its forms: prospectus unaddressed, printed advertising sent by mailings / direct mail, catalogs, advertisement newspapers.

Printed products with a very limited lifespan, like the 20 billion leaflets distributed each year in France, of which supermarkets (food and specialized) remain the main issuers (almost 80% of tonnages in 2007).

In this context, the "zero prospectus" initiative of the Leclerc stores, announced with a great deal of communication, would be commendable, if it was not sorely lacking in ambition. The distributor thus offers its customers (after proper registration in the "program") a "stop advertising" sticker (already available since 2004 from local authorities!) And sets itself the goal of permanently removing its own prospectuses ... but not before 2020!


Source: http://www.notre-planete.info/actualite ... hp?id=2573
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dedeleco
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by dedeleco » 06/11/10, 13:58

Thus we provide jobs for those who distribute, jobs that the Chinese can not mow us by distributing in their place with Chinese salaries !!!

Made very real !!
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