Objective scientific facts:
are they effective in restoring the intestinal flora more quickly after an episode of diarrhea.
False-archival, see the reference that I put here:
Actimel (Danone) does not reduce diarrhea in frail peoplehttp://www.lepoint.fr/bourse/actimel-da ... 702_81.phpThe European authority of food safety (EFSA) on Wednesday rejected Danone's arguments that linked the consumption of Actimel and the reduction of the risk of diarrhea in elderly people in hospitals, according to a press release from the group.
DANONE
Danone lies and
lost lawsuits in the US (€ 37million) and dropped out without evidence in Europe, after spending tens of millions of € to end up being unable to prove his advertising claims.As soon as I saw this advertising hype, I no longer buy a single Danone product, a lie, which started with
the wrong name BIO that Danone had to withdraw, to continue even more his lies with Actimel, Activia and a misleading bludgeoning, for much more expensive yogurts and not ORGANIC at all !!
Buy real BIO without claims and cheaper than Danone, not organic at all with manufactured aromas called natural !!!
I put credible, scientific links (verifiable, even Nature review) and they are not read !!! (almost always)
http://www.20minutes.fr/france/398204-F ... -vides.phpCONSO - No more advertising arguments dangling health-related virtues for Activia and Actimel yogurts. Good news for consumers ...
A little bomb. This time, Certainly, Activia and Actimel yogurts can no longer be presented as "nourishing the skin from the inside", or by other more or less dubious nutritional and health promises. Danone gave up on Thursday to tout the health benefits of two of its star yogurts in its advertisements in Europe.
A decision that vacillates the marketing and commercial strategy of the French giant: these yogurts represent 25% of the world turnover of fresh dairy products, the most important branch of the group (57% of the total). Because all of its advertising campaigns were precisely based on health claims, and made it possible to give these products a “healthy” varnish (to the point of speaking of “alicaments”, half-foods, half-drugs), as deciphered this blog.
The bottles of Actimel were, for example, supposed to "help strengthen your natural defenses" in this campaign.
The cause of this turnaround? Danone could not obtain the approval of the health authorities on its advertising slogans (ie its “nutritional claims”). It was in the wake of the publication of its first quarter financial results that the company, the world number one in dairy products, announced thatit withdrew its request for validation of Activia and Actimel products from the European Food Safety Authority (Efsa).
Danone's withdrawal is all the more surprising given that these two yogurts were to be the subject of an opinion from EFSA in the “coming weeks”. This decision suggests that he preferred to withdraw before being failed. Officially, to explain this choice, the group led by Franck Riboud denounces a “lack of readability” and says that they expect a “clarification” of the evaluation criteria of EFSA.
12 million euros of research
The body is the obligatory passage to obtain authorization to promote to the consumer the supposed health benefits of food. The objective is to cleaning up the real and false claims of the food industry who are increasingly highlighting the health benefits of their products.
To support these health claims, Danone had undertaken costly research with, for example, seven clinical studies carried out over several years for a total of 12 million euros, the most expensive of which cost 4,5 million euros. He had already been robbed of green wood by consumer associations, such as CLCV, or the British association Which?