The French let themselves be seduced by "meat without meat"
Global sales of meat substitutes are expected to jump 6,4% each year between 2015 and 2020, reaching almost € 5 billion. In France, so-called “vegetarian” products have experienced good growth over the past year.
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The WHO diagnosis risks weighing on the French appetite for meat. According to an evaluation published on Monday, the consumption of cold meats is carcinogenic and that of red meat "probably" too. A very large perimeter since pork is included in it as well as beef, veal, lamb, sheep, horse and goat. Alternatives to these products exist and intend to make a growing place in the landscape. “Meat without meat” - or meat substitutes - based on soybeans, wheat and other proteins are booming worldwide, especially in North America and Europe. This market is expected to increase by 6,4% in value at an annual rate between 2015 and 2020, to reach 5,17 billion dollars (4,68 billion euros), according to a study by the Market and Markets Institute.
http://www.lefigaro.fr/conso/2015/10/26/05007-20151026ARTFIG00263-les-francais-se-laissent-seduire-par-la-viande-sans-viande.php
Meat without meat (meatless) begins to make a splash on the other side of the Atlantic and already begins to seduce the big monopolies of the agro-food around the world. Taking into account the gigantic impact of the breeding on the environment (GHG emission, pollution of soils and rivers, oceans, animal suffering etc ...) and social (obesity, cancer etc ...) such a sector alone would produce a major ecological and social change whose scope seems to me still largely understated.
Indeed rare are the inventions which align such a large number of positive points, moreover the innovative aspect and are cost (in the relatively low term) would represent a potential of success of which it seems difficult to me to prevent the rise: part by satisfying the major economic monopolies (guaranteed profitability, growing sector,greenwashing ), on the other by suiting a large part of the population largely contaminated by the development of junk food.
Recall that livestock contributes to 14% of greenhouse gas emissions ... not counting deforestation.
.... 80% of deforestation in the Amazon is caused by the expansion of breeding grounds and crops (generally GMO soy which is used to feed cattle raised in feedlots).