Both the industry and the consumer pay the cost of packaging a product. Thanks to current innovation, reducing packaging costs becomes a relevant element for both the producer and the customer. The packaging industry continues to find solutions to improve their profitability while providing more satisfaction to buyers. Customizing packaging has thus become a new strategy to conquer the market by offering a more attractive design and tailor-made packaging that adapts to the type and shape of the product.
The main functions of packaging
Packaging is primarily used to protect the product. The deterioration or loss of the product to be delivered or shipped is estimated at 25% without packaging. The second function of packaging is the marketing function. Packaging is part of the product design, it helps in selling the product. Several major brand companies invest more on packaging in order to stand out from the competition and to mark the minds of its consumers.
Packaging is currently being reconsidered based on its material, does it meet the standards of sustainability and responsible economy? All its functions combined, however, must meet profitability objectives.
Customized packaging to reduce transportation costs
Cardboard is a packaging that travels easily, however it takes up more space compared to its volume. Thanks to the use of artificial intelligence that can calculate the dimensions of the packaging materials to be used according to the volume of the product to be packaged, there is no more excess in the use of materials. Everything is calculated to measure. The packaging of a product is personalized according to its shape and design.
Personalization does not only address this practical aspect of packaging, it also considers the presentation of the product to the customer. The design is both concerned with profitability, but above all influences the sale of the product. Cost reduction is a crucial criterion considered in the design, production and speed of distribution of products. Intelligent packaging allows for less expensive transportation. Sparck Technologies is one of the industries offering packaging solutions that optimize the reduction of your transportation costs.
The reasons to automate your packaging process
The automation of its packaging saves time and money for players in the trade. The disappearance of storage costs thanks to a greater packaging production capacity. A speed in the process allows a response to large volumes of orders in a very short time. The long wait as well as the back and forth for multiple deliveries due to a low capacity to meet consumer expectations become non-existent. Investing in automation machines and innovative packaging technologies develop profitability and minimize costs. Investors opt more for these solutions in order to increase their sales and become more professional in the eyes of their customers.
Packaging customization innovates the design and presentation of products and especially influences the reduction of packaging costs. Indeed, on large volumes of orders, customization shows a large gap on the costs of packaging materials, transport, storage and warehousing. For more profitability and performance in their business, players in commerce, industry, distribution are moving forward to invest in the customization and automation of packaging.